What are the Tribes of Casaeshome?
When we started this project, we set out to understand that our future client was waiting for us. And that necessarily happened to try to know what styles and desires inspired them not only in their homes but in their lives.
Classifying only with a decorative style, we knew it was not enough, because the spaces are becoming more dynamic and changing reflecting each one of the different styles of lives that coexist in our society.
To captivate these groups, we have approached different types of lifestyle, learning their language and forms of expression to adapt our search for products according to these styles. We have also adapted our way of communication and how to categorize the products respond to these 8 styles:
What is your Tribe?
Hippies, Millennials, Sixty, Rustic, Sport, Urban, Single and Worker.
Latest products classified by tribes